Taroudant is a city in the Sous region in the southwest of Morocco. It is located to the east of Agadir on the road to Ouarzazate and to the south of Marrakesh. Nowadays it is a market town and a popular tourist destination. The city's rich history dates back to the 11th century, when it was occupied by the Almoravids. It was an important trading center, particularly for the trade of goods such as silver, gold, and spices. The city's strategic location made it a crucial stopover for merchants and travelers traveling between the Sahara Desert and the northern regions of Morocco. The city's historic significance is still evident in its well-preserved medieval architecture, including the ancient city walls, gates, and fortifications. Taroudant is often referred to as the "Grandmother of Marrakesh" due to its striking resemblance to the more famous city. Both cities share a similar layout, with narrow streets and alleys lined with souks, or traditional markets, selling a variety of local handicrafts, textiles, and souvenirs. The city's vibrant souks are a major draw for tourists, who come to experience the sights, sounds, and aromas of traditional Moroccan commerce. In addition to its historical and cultural significance, Taroudant is also a popular destination for outdoor enthusiasts. The city is surrounded by the Atlas Mountains, making it an ideal base for trekking, hiking, and mountain biking excursions. The nearby valleys and oases offer opportunities for birdwatching, horseback riding, and camel trekking.